News & Trends

At Addison Whitney, we love to learn. And we also love to share our client work, project wins, company news and our take on the latest industry trends. You'll find a mix of all this information below. Enjoy!

  • Addison Whitney Health's Vince Budd Authors Cover Feature Story in Latest PM360 Magazine

    Collaboration with inVentiv Health colleagues, entitled "The 10-Step Marketing Plan: A Blueprint for Success" graces the cover of leading pharmaceutical industry publication. 

  • Addison Whitney President Brannon Cashion Featured in Recent Article, "12 Tips for Executing a Successful Rebrand"

    A recent article in the publication "State of Digital" that features tips and best practices to ensure a successful rebrand, featured a number of comments from AW president Brannon Cashion.

  • Addison Whitney President Brannon Cashion Featured in "Brand Slam" Article in Latest PM360 Magazine

    Addison Whitney’s Global President Brannon Cashion is featured in the August edition of PM360 Magazine, with an article titled “Seize the Innovative Moments - Branding Today"

  • Addison Whitney Launches AW on Demand Content Site

    Miss any of Addison Whitney's outstanding content pieces when they happen? You can find the latest AW branding content at your convenience with Addison Whitney on Demand.

  • Addison Whitney Health’s Vince Budd Featured in PM360 Magazine

    Addison Whitney Health Senior Vice President Vince Budd is featured in the latest issue of PM360 Magazine, with another edition of the “Brand Slam” series. This month’s article is titled “Get to Know More About Brand Naming.” 

  • 5 Verbal Branding and Naming Tips to Consider - Brannon Cashion's Clutch Interview Highlights

    The research firm Clutch recently interviewed our own Brannon Cashion on the trends and best practices around naming a company. Building off of Brannon’s thoughts in the interview, we put together a list of five key points to consider when working through the verbal branding and naming process, complete with his thoughts from the interview:

  • Addison Whitney Health Continues Growth with Addition of Michael Ryan to Seattle Office

    Addison Whitney Health, a global branding firm who has developed some of the world’s leading brands and worked on hundreds of pharmaceutical assets, announced the expansion of its Seattle office as Michael Ryan joins the team as Account Director. 

  • Addison Whitney President Brannon Cashion Featured in PM360 Magazine

    Addison Whitney’s Global President Brannon Cashion is featured in the August edition of PM360 Magazine, with an article titled “Biotech Branding: What is the Best Approach?”

  • Intern Intro: Meet the 2015 AW Summer Interns

    Learn more about Addison Whitney's 2015 summer intern class, making up four bright and talented college students ready to learn.

  • Making a Strong First Impression: 5 Benefits of Clinical Trial Branding

    It has been said that you never get a second chance to make a first impression. For many new assets the clinical trial stage of development is that first impression – the initial interaction it will have with those who will impact its future both from research and consumer perspectives. Here are five benefits to clinical trial branding.

  • Addison Whitney Honored with a Pair of 2015 Communicator Awards

    Addison Whitney received two honors in recognition for outstanding work at the 2015 Communicator Awards, taking home an Award of Distinction in the Corporate Identity Program category for its work with South State Bank, as well as an Award of Distinction in the Logo Design category with its logo development for Broad Green Pictures.

  • Addison Whitney Expands New York City Office and Welcomes Eric Marlin as Vice President

    Addison Whitney announced the expansion of its New York City office with the addition of Eric Marlin as a Vice President. In his new role, Marlin will be leading business development and client management efforts for Addison Whitney’s accounts in the New York City Metro area up through New England.

  • AW Capabilities Month Recap

    Throughout the month of March, Addison Whitney designated one week where highlighting one of our capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. Here is a recap of all of the AW Capabilities Month Content!

  • Addison Whitney Expands Seattle Office With Addition Of Maya Babish As Account Director

    Maya Babish joins global branding firm Addison Whitney as account director in its Seattle office. Her background includes extensive experience in various aspects of the branding and marketing industries.

  • When is it Time to Reinvent the Brand Wheel?

    After years of brand equity building connected with this particular ad campaign, how wise would it be for brands to change their approach? In other words, when you know what kind of ad you are getting, and it has been successful in the past, does it make sense to reinvent the wheel?

  • 5 Ways to Maximize Your Personal Brand

    Maximizing your personal brand is ensuring that you are putting your best foot forward with each interaction and maximizing the impact it will have on your day-to-day life. Here are five tips on achieving success in establishing your personal brand.

  • A Thermostat to Rule Them All

    With each new year comes a wave of trends and ideas that will define that year in branding and will shape how branding evolves. While some of these ideas showcase new ways of thinking about branding, others show the circular nature of the industry and how sometimes, you have to look back in order to move forward. Below is a look at four trends that will drive branding strategy in 2015.

  • Four Trends That Will Help Shape Branding in 2015

    With each new year comes a wave of trends and ideas that will define that year in branding and will shape how branding evolves. While some of these ideas showcase new ways of thinking about branding, others show the circular nature of the industry and how sometimes, you have to look back in order to move forward. Below is a look at four trends that will drive branding strategy in 2015.

  • Chubbies - A Brand That’s Not Short on Excellence

    Chubbies is a men’s online clothing retailer that I, a female customer, look forward to perusing when shopping for the men in my life. The Chubbies brand has reinvigorated shorts for men.chubstrans Their aesthetic is unique - slightly tailored and boldly patterned, complete with their signature short inseam. As my brother famously says, “They don’t call them longs!”

  • 3 Brands Poised for Success in 2015

    Every brand wants to go into a new year with momentum, knowing their  brand has the strength to make it the best year possible, but some have a brand strategy that is better suited to succeed than others. Here are three brands who, through their actions in 2014 and the potential they show as the new year approaches, we feel have best set themselves up to be some the best in 2015.

  • Beat the Rush: 5 Ways to Prepare Your Brand for Black Friday

    The companies with the most success preparing themselves for Black Friday shopping are the ones who know how to walk the line between not enough and too much. From outrageous discounts to new advancements in technology that benefit those in the stores, these brands know how to make their mark on the day. This may be a tall task for many companies who have not entered into the fray for Black Friday previously, but there are five ways you can craft your brand marketing strategy to set yourself up for success:

  • Is Your Brand Prepared to Capitalize on Recent Growth?

    Congratulations! For your company, 2014 was a banner year. From revenue and profits to number of employees and offerings, growth was the theme. The company is set up for continued success in 2015 and beyond… if you can continue making the right choices, specifically when it comes to your brand.

  • How to Leverage Social Media for Your Brand

    When used correctly, social media marketing can be a valuable tool to leverage your brand. In today’s society, a company that knows how to use this resource to its advantage holds an important leg up on the competition, and puts itself at the forefront in the minds of consumers. There are a number of social media best practices to keep in mind related to leveraging social media for your brand.

  • Real-Time Marketing: Making It Work For Pharma Branders

    The purpose of this page is to share news coming out of our offices, but also to address current trends and news in our industry. This post is the first in a series on topics that are making headlines right now. So, here's a look at how pharmaceutical branders can use real-time marketing in their industry. 

  • Addison Whitney Wins Three International Communicator Awards

    Addison Whitney is excited to announce it has received three international Communicator Awards. The global branding firm’s brand new corporate brochure won an Award of Excellence in the print design category and two additional pieces of work for Carnival Cruise Lines and Carient Heart & Vascular won Awards of Distinction in the same category. 

  • Addison Whitney Website Wins Prestigious International Digital Award

    Addison Whitney's new corporate website for  was recognized with a 2014 platinum AVA Digital Award from the Association of Marketing and Communications Professionals in the Website/Corporation category. The platinum award is the highest honor in this annual international competition. 

  • Addison Whitney Welcomes Barbara Gerber as Managing Director, Europe

    Barbara Gerber joins global branding firm Addison Whitney as managing director for Europe. Her background includes work at Interbrand Health and ghg (Grey Healthcare Group).

  • Global Branding Firm Addison Whitney Launches New Website

    Addison Whitney, a global branding firm headquartered in Charlotte, NC, has unveiled a brand-new website today that clearly articulates the company’s capabilities and aligns more succinctly with its brand.

  • Addison Whitney Wins Three American Graphic Design Awards

    Addison Whitney has won three American Graphic Design Awards from Graphic Design USA (GDUSA). With more than 8,000 entries from around the country, only 15 percent were recognized with a Certificate of Excellence. Addison Whitney received certificates in three separate categories: Brochure and Collateral; Logos, Trademarks and Symbols; and Packaging.

  • Addison Whitney Designers Showcasing Work at Sum Art Show

    “Every great city has a thriving artistic and creative community,” said Addison Whitney graphic designer Chris Cureton and Sum Art Show founder. “Charlotte has a great foundation that I would like to see flourish and be showcased. My goal is to make Sum Art a step in that direction by creating an experience that brings art & design to people outside of the industry.”

  • Addison Whitney Wins International Communicator Award for Print and Design Excellence

    Addison Whitney is starting May off right with a Communicator Award for Excellence in Print and Design. With over 6,000 entries received from around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.