WHO: Addison Whitney, a global branding firm who has developed some of the world’s leading brands, announced the expansion of its New York City office with the addition of Eric Marlin as a Vice President.
In his new role, Marlin will be leading business development and client management efforts for Addison Whitney’s accounts in the New York City Metro area up through New England.
“The growth of our New York office provides a great opportunity for increased project management and project efficiency that our localized clients will experience, and I am excited that Eric will be leading our efforts in the area,” said Brannon Cashion, Addison Whitney Global President. “He has the ideal blend of industry and business experience to be successful in his new role.”
With over 20 years of leadership experience in the sales, marketing and business development fields, Marlin’s career also includes time with noted companies such as Smith and Nephew, Sanofi Aventis, Abbott Laboratories and Pfizer-Warner Lambert.
Most recently, he served as Director of Sales for Bioventus Inc., where he led its sales team in client interaction across a number of industries, including pharmaceutical and healthcare. While at Bioventus, he also held positions managing their new products and marketing departments.
Marlin received his Bachelor of Arts degree in Economics from Rowan University and earned his Master of Business Administration from Monmouth University
WHAT: Addison Whitney is a global branding firm specializing in verbal and visual branding, brand strategy and market research. Founded in 1991, Addison Whitney’s depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality. Utilizing a unique and interactive creative process, Addison Whitney has developed some of the world's leading brands. Headquartered in Charlotte, NC, Addison Whitney has offices in New York, Seattle, London, Munich and Tokyo; for more information, visit www.addisonwhitney.com.
Matthew Harris, Communications Manager