WHO: Addison Whitney, a global branding firm who has developed some of the world’s leading brands, announced the expansion of its Seattle office as Maya Babish joins the team as Account Director.
As Account Director, Babish will be involved in business development, account management, and brand consulting for Addison Whitney’s northwest clients.
“We’re excited to add Maya’s deep background in both brand strategy and account management,” said Wendy Jacobs, Vice President of Addison Whitney West. “She started adding value to projects in multiple industries on day one.”
Babish has been in the branding and marketing industries for over 15 years, working for such companies as Microsoft, Hewlett-Packard, COZI and Pure Networks.
Her experience also extends to the agency world, where she served as head of the strategy departments at both Wongdoody and Phinny Bischoff in the Seattle Area. Her clients ranged from large corporate brands such as Alaska Airlines and T-Mobile, as well as many not-for-profit organizations including the Bill and Melinda Gates Foundation, The Columbus Zoo and Aquarium and Phoenix Children’s Hospital.
In addition Babish was Principle/Strategist at Steinworks Salon Strategy, where she assisted organizations with aligning their business strategy, product definition, company culture and communications.
Babish received her bachelor’s degree from Middlebury College, and earned her MBA from the esteemed Kellogg School of Management at Northwestern University.
WHAT: Addison Whitney is a global branding firm specializing in verbal and visual branding, brand strategy and market research. Founded in 1991, Addison Whitney’s depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality. Utilizing a unique and interactive creative process, Addison Whitney has developed some of the world's leading brands. Headquartered in Charlotte, NC, Addison Whitney has offices in New York, Seattle, London, Munich and Tokyo; for more information, visit www.addisonwhitney.com.
Matthew Harris, Communications Manager