Addison Whitney is featured in the August edition of PM360 Magazine, with the second of his series of guest articles.
This month’s edition of the “Brand Slam” article series is titled “Biotech Branding: What is the Best Approach?”
A brief passage from the article is below, and if you’d like to read the entire post, you can find it here.
Biotech Branding: What Is the Best Approach?
Branding in the biotech space can also be seen as branding innovation and branding characteristics. The industry has seen a steady growth in the past few years, and has been responsible for some of the most well-known and highly regarded medical and technological advances seen in that time. And as with any growing industry, branding and the development of a strong brand will go a long way in determining success.
Biotech branding can be focused on either the products and new scientific developments or the companies who are responsible. For this article, the focus will be on the product side of the industry. How does biotech get the branded word out about its new innovations?
A strategic approach to the branding process will provide the brand with the necessary aspects developed with a larger brand in mind, allowing for efficiency and higher chance of effective branding.