Addison Whitney Health, in collaboration with team members across inVentiv Health, created the cover story for the June edition of PM360 magazine.
Entitled "The 10-Step Marketing Plan: A Blueprint for Success," the article highlights the importance steps necessary for a successful product launch, covering the entire pre-launch lifecycle across market, product and organization categories.
A brief passage from the article is below, and if you’d like to read the entire post, you can find it here.
The 10-Step Marketing Plan: A Blueprint for Success
Launch is a key milestone in the success of a product, and the scope of each launch varies by asset and market. Developing a successful product commercialization blueprint requires a multifaceted process that stretches across the organization, where the various departments and experts put their unique fingerprints on the launch plan.
Preparation for a successful product launch can be broken up into three main categories of focus: Market, Product, and Organization. Within these three areas live 10 steps that serve as pieces to the bigger puzzle and can provide a perspective on how to develop a complete and well-rounded strategy.
While there is no “one size fits all” approach to launch, with so many areas to cover and stakes that are so high, these 10 steps touch on a few of the key components that can ensure an effective, efficient, and successful product commercialization.