Charlotte, NC (March 11, 2014) – The new corporate website for global branding firm Addison Whitney was recognized with a 2014 platinum AVA Digital Award from the Association of Marketing and Communications Professionals in the Website/Corporation category. The platinum award is the highest honor in this annual international competition.
The corporate site (www.addisonwhitney.com) was created in partnership with inVentiv Health companies, Addison Whitney and Palio+Ignite. The creative design and imagery of the new website is more aligned with Addison Whitney’s brand content and tone of voice. In addition, the new site is easy to navigate, illustrates the firm’s personality and clearly communicates the company’s unique capabilities. The site’s showpiece is the “Our Work” section which features key case studies from the past two decades, spanning projects with Bayer, Bristol-Myers Squibb, Carnival, GE Healthcare, Microsoft and Procter and Gamble.
“We are incredibly proud of the work we’ve done on our website with Palio+Ignite and are thrilled to learn of this industry honor,” said Brannon Cashion, Addison Whitney’s global president. “The new site illustrates our strategic and engaging branding process, our expert team and our unique perspectives. These elements are what set us apart from other branding firms. Overall, the website provides a clean, colorful, strong representation of our brand.”
The AVA Digital Awards is an international competition that recognizes outstanding achievement by creative professionals responsible for the planning, concept, design, direction and production of digital communication. The work ranges from digital engagement campaigns, audio and video production, website development, social media and mobile marketing. The AVA Digital Awards are administered and judged by the Association of Marketing and Communication Professionals, which also oversees large competitions like the MarCom Awards and the Hermes Creative Awards.
About Addison Whitney
Addison Whitney is a global branding firm specializing in verbal and visual branding, brand strategy and market research. Founded in 1991, Addison Whitney’s depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality. Utilizing a unique and interactive creative process, Addison Whitney has developed some of the world's leading brands. Headquartered in Charlotte, NC, Addison Whitney has offices in New York, Seattle, London, Munich and Tokyo; for more information, visit www.addisonwhitney.com.
Palio+Ignite is a full-service agency that enables healthcare and pharmaceutical companies to reach and engage audiences through the power of communications. The agency is a creative force within the marketplace and brings differentiating strengths to the table: medical strategy, REMS, managed markets, market research, social marketing, health gaming and animation, brand strategy, insight and analytics, global outreach, digital communications and interactive development, mobile health, and emerging technologies. Together, we have the ability to provide clients with a heightened level of synergy and engagement through ideas and innovation.
About inVentiv Health Communications
inVentiv Health Communications (iHC) is the inVentiv Health division dedicated to delivering exceptional, global, multichannel communications to organizations focused on health and wellness. The company’s unified offer brings together inVentiv Health’s advertising, public relations, public policy, market access, medical communications, media, creative, branding and digital services creating a “Super Agency” structure, enabling clients to excel in a rapidly changing environment. Addison Whitney and Palio+Ignite are part of inVentiv Health Communications.
Meara Lyons, PR & Marketing Manager