WHO: Barbara Gerber joins global branding firm Addison Whitney as managing director for Europe. Her background includes work at Interbrand Health and ghg (Grey Healthcare Group).
“Barbara is the perfect person to expand Addison Whitney’s presence in Europe,” said Brannon Cashion, Addison Whitney’s global president. “Her expertise in our industry makes her an incredible asset to grow Addison Whitney in one of the most important geographic regions. We are excited to have her as part of our team.”
Most recently, Barbara was senior director of client services Europe with Interbrand Health. At Interbrand, she was responsible for new business and client management in the healthcare space. Barbara is also a founding member of, and served as president for, the Healthcare Businesswomen’s Association (HBA) Europe. Prior to this, Barbara was ghg’s senior vice president business unit director, Europe and co-founder and managing director with Grey Healthcare Italia srl.
Barbara studied at Università degli Studi di Milano (University of Milan) where she received her doctorate in immunology.
WHAT: Addison Whitney is a global branding firm specializing in verbal and visual branding, brand strategy and market research. Founded in 1991, Addison Whitney’s depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality. Utilizing a unique and interactive creative process, Addison Whitney has developed some of the world's leading brands. Headquartered in Charlotte, NC, Addison Whitney has offices in New York, Seattle, London, Munich and Tokyo; for more information, visit www.addisonwhitney.com.
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Meara Lyons, PR & Marketing Manager