Charlotte, NC (May 2, 2013) – Addison Whitney is starting May off right with a Communicator Award for Excellence in Print and Design. With over 6,000 entries received from around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. Addison Whitney won in the brochure campaign category, submitting work for Campbell Alliance, a management consulting company providing services to pharmaceutical and biotech organizations.
“Campbell Alliance is one of our sister companies and our design team combined strategic thinking with creative insight to develop strong, distinctive materials for them,” said Brannon Cashion, Addison Whitney global president. “We push ourselves every day for our clients and this award reflects that dedication. We are incredibly proud of the work we do at Addison Whitney.”
Campbell Alliance approached Addison Whitney to create a recruitment packet which would appeal to the college graduate. We created a system of line illustrations which demonstrated the process from seed to fruit, representing the career path. The overall design was a fresh and youthful translation of Campbell Alliance’s brand characteristics. A strict grid was maintained throughout the pieces, giving the various pieces a modern and clean layout. Currently, these materials are being given out at career fairs and other recruitment events. We don’t often get to deal with projects that allow us the creative freedom to tell an abstract story, or to let the visuals lead the content, so this project was especially exciting for our team to work on.
“We are both excited and amazed by the quality of work received for the 19th Annual Communicator Awards. This year’s class of entries is a true reflection of the progressive and innovative nature of marketing and communications,” noted Linda Day, executive director of the International Academy of the Visual Arts.
The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
About The Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.
About Addison Whitney
Addison Whitney is a global branding firm specializing in verbal and visual branding, brand strategy and market research. Founded in 1991, Addison Whitney’s depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality. Utilizing a unique and interactive creative process, Addison Whitney has developed some of the world's leading brands. Headquartered in Charlotte, NC, Addison Whitney has offices in New York, Seattle, London, Munich and Tokyo.
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Meara Lyons, PR & Marketing Manager