awaken
brand

Every brand has an origin story. We are the healthcare branding agency that writes it.

Launching or redefining a brand is a pivotal moment. You deserve a healthcare branding partner with the courage to be truthful, the gumption to push boundaries, and the audacity to lead the way. At AW, we prioritize a strategic plan for long-term growth, consistency across channels, and a competitive edge. We think ten steps ahead so that you won’t just enter the market—you’ll transform it.

As an award-winning global healthcare branding agency, we do more than generate names and designs, we build a solid strategic foundation for brands we believe in to awaken their full potential.

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Wave Life Sciences

Embecta

Click here to view Ozempic and Wegovy Case Study

Ozempic & Wegovy

Opera-01

LOGIQ

View our portfolio

Our craft

Revealing the “aha” moments behind every brand design

At AW, we immerse ourselves in your vision to uncover the soul of your brand. Our team harnesses deep discovery and strategic insights to pinpoint the competitive white space that you can own.

From the first spark of an idea to the final identity, we blend behavioral insights, creative mastery, and cutting-edge technology to build healthcare brands that are as clever as they are beautiful.

See how we shape the healthcare brands of the future.

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Research & insights

Data that drives decisions

Brand strategy

Turning insights into impact

Verbal branding

Crafting words that connect

Visual branding

Bold designs, stronger brands

Brand implementation

Executing with precision

Regulatory consulting

Ensuring safety and compliance

Let's create
something
awe-
inspiring
together

Insights that elevate your brand

Start Early, Launch Smarter

Don’t let late-stage naming sink your launch. See how strategy-first branding protects your success.

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Ari: Trademarks Without Tradeoffs

Pharma names often lose their meaning in the race to clear safety and trademark hurdles. Discover how Ari™ breaks the cycle.

Child dancing in front of a colorful tile wall

Dual-Name Strategy

One drug, two indications—should it have two names? Learn when a dual strategy makes sense.

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Strategies for Memorable Brand Names

Want a name that sticks? Explore the sound and structure secrets behind the world’s most memorable brands.

Close-up of a person smiling into the camera

Navigating Medication Safety

Medication errors cost billions. See how smarter naming helps protect patients and your brand.

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Building a Brand Ecosystem

Your brand shouldn’t live in silos. With the right system, every touchpoint becomes a driver of momentum.

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Ready to make your mark?

You have the vision. We have the expertise to make it real. From pharmaceuticals to technology and consumer goods, we’ve created some of the world’s most recognizable and iconic brands.

Let’s awaken your brand together.

awakenbrand