What We Do
Names become more than memorable descriptors when backed by a strong brand story and defined by purpose. They’re sparks that ignite meaning and connection deep within us. We partner with your team to merge innovative ideas with smart, strategic thinking to build enduring brand and corporate identities, product names and taglines.
Design is inherently subjective. So, we go the extra step to help you understand the impact and implications it can have on your business. We approach each project with a refined balance of creative vision and strategic foresight, resulting in memorable solutions to help your brand stand out in the market.
The journey to building a successful brand starts with a thoughtful strategy, especially in the world of healthcare branding. A successful strategy balances objective perspectives, strong business planning and regulatory requirements to illuminate a clear path for your brand. As a seasoned healthcare branding agency, we are experts are integrating strategic insights, regulatory expertise and creative thinking for a thoughtful foundation strong enough to guide all future brand decisions.
Rather than let the research intimidate you, our research team works closely with you to tailor our proven process to your company’s needs, whether you need corporate brand design research or healthcare branding insights for your next asset. The result is a customized plan that addresses your specific challenges by combining both qualitative and quantitative research elements to reveal the opinions of your target audience. And that makes you more confident today and smarter tomorrow.
When it comes to name development in pharmaceutical branding, we take medication error prevention seriously. Every name created at Addison Whitney not only adheres to the latest naming guidance of global regulatory agencies, but are evaluated in great detail to ensure patient safety due the minimization of medication errors due to name confusion.
Pharmaceutical naming is tricky enough. How do you know if a dual-name strategy is right for you? We’ve got you covered.
Learn More ›The most critical choice for your naming validation? It’s choosing your agency partner, and we’re here to help you along the way.
Learn More ›Is your brand healthy? Brand tracking studies can help assess your brand health to ensure your brand connects with its target audience.
Learn More ›When you choose us to be your pharma brand strategy firm, you gain a partner that will stand beside you every step of the way. Our process delves deeper into understanding our clients and their customers than any other healthcare branding agency. We start by learning about your origins, grasping the intricacies of your environment, and homing in on your intentions. From there, we define the unique value proposition you offer to end-users and refine the strategic direction of your brand naming to align with that vision.
Next, we craft brand elements that vividly tell your story and ensure alignment across all touchpoints. In the final phase, we establish comprehensive guidelines to maintain consistency throughout your brand platform. With experience in developing over 150 corporate brands and completing more than 8,000 branding engagements, we have partnered with some of the most well-known and respected companies in the healthcare space.