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Aurion Biotech

CorneaGen is on a mission to eradicate corneal blindness. From biologics to medical devices, this team is a global leader in cornea care. When they approached us about creating a new division and revolutionary technology with fresh digital elements we couldn’t get it off our minds.

A new division focused on delivering this new corneal therapy would need a strong brand of its own and striking website to reach specific audiences. Then there was the question of how to demonstrate this innovative therapy to ophthalmologists and corneal specialists. The answer? Custom medical illustrations that take you through each step from start to finish.

  • Client

    CorneaGen

  • Services

    Brand Strategy
    Research & Insights
    Verbal Branding
    Visual Branding
    Brand Implementation

We began by naming the new division brand. Boundaries were pushed as our team was guided by the values of innovation, passion and trust. The ancient Greek word for tomorrow, “Aurion” looks to the future and offers a better tomorrow for patients. This was just the beginning, though. Now that we solidified a state-of-the-art division name it was time to embark on the rest of the branding adventure.

  • Business Cards

    A unique design catches the attention of potential prospects and connections using the fresh brand standards.

  • Conference Swag

    Why blend in when you can stand out? These custom conference name tags make sure the Aurion is hard to miss at industry gatherings.

Aurion wanted to take a show, not tell approach with step-by-step medical illustrations that detail this revolutionary procedure.

This investment in the brand backed up their commitment to eradicating corneal blindness and spoke directly to their key audiences.

CorneaGen will continue to use the new divisional brand to build credibility and awareness in the eye care space.

More stories only we can tell

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