Olema Oncology
Awakening belief in a clinical trial designed to reimagine breast cancer treatment
With high enrollment targets and a fast-moving timeline, Olema needed more than awareness for its Phase III trial, OPERA-01. They needed belief to drive rapid enrollment. Positioned to transform treatment for ER-positive, HER2-negative breast cancer, Olema partnered with AW to create a trial brand that would cut through the noise, build trust, and reflect their innovative, patient-first mission.
The challenge
How do you rise above the noise in a crowded space to earn trust fast?
You lead with confidence. In a saturated oncology landscape, OPERA-01 had to stand out quickly. The brand needed to reflect scientific rigor, communicate with compassion, and inspire patients and providers to act quickly. The brand had to establish Olema as a trusted leader, not just another name in a sea of clinical trials.
The solution
A purpose-built brand to drive urgency and inspire belief.
We crafted a brand grounded in clarity, confidence, and care, capturing Olema’s dedication to innovation and its commitment to patients. The visual and verbal identity conveyed forward motion, resilience, and possibility, ensuring every element worked to build momentum and trust across audiences.
The results
A brand fueled by compassion, designed to inspire trust and drive action.
OPERA-01 launched with strength and clarity, helping Olema stand apart, drive enrollment, and build lasting connections with patients, providers, and partners, becoming a trusted platform to advance what’s possible in breast cancer care.
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