Wave Life Sciences

Telling Wave’s purpose-driven, compelling brand story through revived brand collateral.

From business cards to digital assets, our creative experts seamlessly infused Wave’s distinct brand character into both internal and external collateral. These energized assets were designed to captivate investors, reengage internal teams and generate excitement for the future.

The comprehensive overhaul included strategically planned corporate and patient-focused photoshoots, enriching the materials with authentic and resonant imagery. These photoshoots were meticulously designed to capture genuine moments and emotions, ensuring that the visuals reflected the real experiences and journeys of patients and the corporate ethos of the company. By integrating these authentic images, the rebrand not only enhanced the visual appeal but also fostered a deeper connection with the target audience, making the brand more relatable and trustworthy. This approach helped in humanizing the brand, emphasizing its commitment to patient care and innovation, and ultimately creating a more compelling and engaging brand narrative.

The cornerstone of the brand relaunch was the anthem video, which merges strategic messaging with the revitalized brand identity. Leveraging the strategy fueling the rebrand, our team developed an inspiring creative brief that guided the script, storyboard, voiceover and video development. After collaborative review sessions with the client, the final video vividly conveys Wave’s path forward, successfully capturing the attention of stakeholders and making a significant impact at the JP Morgan Healthcare Conference.

Setting the standards for brand implementation.

With compelling brand collateral at the ready, robust brand guidelines were established to ensure every aspect of Wave’s communications are delivered with consistency and precision, effectively optimizing the rebrand through enhancing recognition across various channels.