How can your colors push your brand forward, and what do you need to keep in mind when making decisions about your brand color palette?

Whether it’s a corporate identity, a product brand or something in between, a brand color palette is an integral component to your visual brand. To bring your visual brand identity to life, your brand color palette should be applied to all components of your visual brand.

But where to start? Pantone’s widely used color matching system identifies nearly 2,000 different colors – that’s a lot to sort through.

You may have a favorite color, or one that you think works well for another brand, but how do you figure out what will work well for visual brand identity? Our insights will help.