Brand Consulting Services: Expert Solutions for Healthcare and Pharmaceutical Brands
Few industries are as tightly regulated as the pharmaceutical, medical device, and healthcare sectors—and for good reason. With the health and wellbeing of people at stake, manufacturers must comply with strict regulations. Even the verbal branding and visual branding of products must conform to safety standards worldwide.
This is why so many businesses choose Addison Whitney as their trusted brand consulting agency. Our comprehensive approach explores all aspects of brand development consulting, including compliance, safety profiles, and global market viability.
Overview of Our Healthcare Brand and Product Consulting Services
Naming a new product in these industries is more complex than in other markets. With lives on the line, successful brand consulting services must appeal to consumers while addressing critical regulatory factors.
For example, to mitigate medication errors, strict rules govern the selection of names that aren’t too similar to existing ones. Similarly, names that exaggerate the efficacy of a product are heavily discouraged. With regulations extending into visual identity elements like label inserts, it’s essential to have experienced brand and product consultants by your side.
With over 30 years of experience in healthcare brand and product consulting, partnering with Addison Whitney ensures regulatory-viable names and branding solutions, allowing you to focus on the efficacy and impact of your asset. Our team is globally versed in pharma package design guidelines, medication literature review, safety profiles, and safety testing for pharma brands, ensuring that your product’s branding and marketing materials resonate across cultures and languages.
Our Comprehensive Brand Consulting Services Include:
- POCA system (phonetic and orthographic computer analysis) optimization
- Look-alike testing
- Sound-alike testing
- Evaluation of label inserts for drug products
- Safety testing for pharma package design
- Safety testing for drug brand names
- Drug brand naming guideline review
- Canada name safety research & FMEA
- Consults & rebuttals
- USAN/INN / stem & class naming
- Nonproprietary (USAN/INN) name evaluations research
- Non-proprietary applications / submissions
- Trade dress research
- Regulatory / safety review of container, carton, labels & packaging
Why Choose Our Brand Development Consulting?
As a leading brand consulting agency, we provide far more than branding for a single product. In addition to guiding enterprises through brand development consulting for individual products, we help organizations create a comprehensive brand identity that tells their story more effectively.
Ready To Get Started?
With a proven track record of success, we stand apart from other brand consulting services by providing holistic support that spans naming, packaging, and regulatory compliance. To learn more about our healthcare brand and product consulting services, get in touch with us today.