The Future of Pharmaceutical Naming: Name Banks and Their Role in Streamlining the Name Development Process

Building an Impactful Visual Brand

Evaluating Your Brand Strategy

Launching Your Brand Strategy

Developing Your Brand Strategy

Build a Brand Strategy That Matters

Improving Your Creative Assets Through Brand Strategy

Finding the Perfect Name

Trademarks With the Same Name: How and When They Can Coexist

Uncovering the Path to a Successful Visual Identity: When to Follow the Pack (and Not)

How Branding Can Reduce Medication Errors

Utilizing FDA guidance to brand medication labels

Increasing Your Consumer Base: The Importance of an ADA-Compliant Website

Drug Name Development Is a Craft, Not a Commodity

The Future of Trademarks: Protect Your Brand in the Digital World

The Tagline: Your Brand’s Shortest Story

Finding the Right Naming Strategy for Your Brand

Navigating Medication Safety When Naming Your Drug

5 Ways Established Brands Can Stay Young

Utilizing Color Psychology in Your Brand

Is a Dual-Name Strategy Right for You?

What Every Pharma Marketer Should Know About Naming a New Drug

How a Drug’s Branding Can Prevent Medication Error

Best Practices for Brand Standards

Breaking Trends in Logo Design

Understanding Your Name Validation Decisions

Drug Names Are Weird – Here’s Why

How Much Can a Logo Impact a Brand?

How Your Color Palette Choices Impact Your Visual Brand

Your Naming Regulatory FAQ’s Answered

Building Your Brand’s Ecosystem

Evaluating Brand Health with Brand Tracking Studies

Two Strategies for Developing Memorable Brand Names

Visual Market Research – Catching the Consumer’s Eye

Branding Software as a Medical Device (SaMD)

The Role Market Research Plays in Brand Decisions

Defining the Partnership Between Marketing and Legal

Prioritizing Patient-Focused Research

Building Brand Momentum: Your Asset, Your Story

Be Different: The Benefits of a Blank Canvas Naming Strategy