It might not be a bad idea if you have linguistic creativity, a willingness to embrace discomfort with never-before-seen names, and up-to-date expertise in medication safety, trademark analysis, market research, and brand strategy. But if you don’t, it’s worth investing in a pharmaceutical naming agency.
We hear it all the time: We know you want a single name that’s short, easy to say, easy to spell, memorable, globally marketable, and has an obvious meaning. Sure, you want to call your medication Cureitall or Bestlife, but the bad news is you can’t; even Kureitall and Beslyfe are off the table. The reality is that it’s simply not possible to check off all those boxes for a name while also protecting your intellectual property (IP) and getting approval from global regulatory bodies.
With that said, designing a name for an asset is more than picking something that sounds cool or obvious. There are constraints to work within, and those constraints are continuously evolving with every new name approval and trademark filing.
Moreover, you’ve likely invested significant resources into developing your product to improve the lives of patients. Your drug has undergone a gauntlet of efficacy and safety testing, and you’ve been committed to lab testing and clinical trial research to verify its viability. But you can’t bring your drug to market until you have a drug name that can survive the rigor of roadblocks and red flags. Sound overwhelming? A seasoned pharmaceutical naming agency will make it seem effortless.
Without a pharmaceutical naming agency and going at it internally, you will more than likely find yourself creating a name that is ultimately rejected. When this rejection brings you back to square one and delays your launch, it can potentially result in a daily loss of as much as $8 million in revenue. What you invest now with a pharmaceutical naming agency can save you time, money, and headaches later.
As you’re researching and vetting potential pharmaceutical naming agencies, don’t be afraid to ask the following questions:
You’ll want a pharmaceutical naming agency with years of experience in brand name development and monitoring continuous global regulatory and safety changes while watching the pharma space grow and transform. When all of this is integrated with creative output from verbal expertise, remarkable results with unique, differentiated positions that play to your brand’s strengths are created.
Here at Addison Whitney, we have it all. Our team of experts that specializes in brand identity development is ready to help you develop a clean, safe, smart, and strong pharmaceutical brand name. Our creative, brand strategy, trademark, medication safety, linguistic, and research teams bring their experiences, professional networks, and knowledge together to fluidly collaborate with your team.
We’ll work with you to create a name that’s both marketable and safe so you can focus on emphasizing the long-term impact of your drug. We’ll take the time to explore linguistic opportunities, phonetic alternatives, symbolism and metaphors, strategic letter placements, and all the other creative opportunities that go into solving your brand identity puzzle. As an extension of your team, you can be confident that your future brand name is in good hands so you can stay focused on your day-to-day operations.
Pharma names often lose their meaning in the race to clear safety and trademark hurdles. Discover how AriTM breaks the cycle.
Want a name that sticks? Explore the sound and structure secrets behind the world’s most memorable brands.
One drug, two indications—should it have two names? Learn when a dual strategy makes sense.
You have the vision. We have the expertise to make it real. From pharmaceuticals to technology and consumer goods, we’ve created some of the world’s most recognizable and iconic brands.
Let’s awaken your brand together.