A name is what the world sees, but it goes much deeper than that. It’s a well-crafted vessel for the brand, holding the most important information about what you do and why you do it. It shapes perception, signals innovation, and lays the foundation for brand storytelling.
As a leading naming and branding agency, Addison Whitney’s brand naming experts have shaped the language of healthcare for over 30 years. Rooted in deep insights and strategic creativity, our cleaner, safer, smarter philosophy ensures every name strengthens brand positioning, resonates with the right audiences, and leaves a lasting impression in the market. Our relentlessly creative team is adept at navigating this highly regulated market and its complex guidelines, so we can bypass hurdles before they develop.