AstraZeneca
Awakening belief. Accelerating change.
AstraZeneca set out to lead a bold new movement in the fight against amyloidosis, which is a rare, often overlooked cause of heart failure. But leadership knew science alone wouldn’t be enough. The brand behind their evidence development program needed to do more than inform; it needed to awaken belief, unite global collaborators, and inspire confidence across clinical audiences.
The challenge
How do you create momentum around a disease most clinicians have never seen?
Amyloidosis is underdiagnosed and poorly understood, leaving awareness low and clinical urgency even lower. Determined to lead the fight against amyloidosis, AstraZeneca needed to close that gap and fast. With the high-profile ESC Congress approaching, the brand had to introduce its program in a way that not only educated but also motivated action and built lasting credibility among specialists, researchers, and global partners.
The solution
A brand designed to unify, inform, and inspire.
We developed Amylink as a strategic umbrella brand grounded in the science of amyloidosis and built to connect collaborators across studies, disciplines, and geographies. The name set the tone for a visual and verbal identity rooted in clarity, connection, and momentum that was brought to life at ESC Congress through immersive tools that sparked conversation and strengthened AstraZeneca’s leadership position.
The results
Momentum that ignites a movement.
Amylink launched as AstraZeneca’s platform for global connection, scientific leadership, and sustained commitment to patients with amyloidosis. It inspired belief, built urgency, and created space for collaboration across a field ready for change.
Today, Amylink continues to serve as a trusted, scalable identity, powering AstraZeneca’s partnerships, communications, and innovation for advancements in the amyloidosis space.
Step inside the breakthrough strategies that are reshaping the healthcare industry.
Spun out from BD, embecta needed a global identity that still felt deeply personal. Learn how insights from real lives created a brand that unites and empowers diabetes care worldwide.
Launching a first-of-its-kind corneal therapy required more than science, it needed trust. Discover how Aurion became a visionary brand to lead the next era of eye care.
One molecule, two realities. Explore how a dual-naming strategy created space for distinct patient stories and unlocked global impact in both diabetes and obesity care.
You have the vision. We have the expertise to make it real. From pharmaceuticals to technology and consumer goods, we’ve created some of the world’s most recognizable and iconic brands.
Let’s awaken your brand together.