Insight + Regroup

Array

Awakening the future of virtual care

When two recognized leaders in virtual behavioral health, Insight Telepsychiatry and Regroup Telehealth, came together, they created a powerhouse positioned to shape the future of telepsychiatry. With an expanded provider network, broader reach, and growing influence, the newly combined company had a unique opportunity: to build a brand that reflected its scale, stability, and commitment to transforming care.

The merger came at a pivotal moment. As the COVID-19 pandemic pushed the healthcare system toward rapid virtualization, the need for trusted, accessible behavioral health services became more urgent than ever. The new brand had to not only unify two legacy organizations but also inspire confidence in a future where virtual care would play a lasting role.

array updated website on a cell phone and a laptop

Printed whitepaper and open brochure featuring Array branding

The challenge

How do you build a unified brand that captures the strength of two leaders while earning trust in what’s to come?

To lead the category, the merged entity needed a cohesive corporate brand that would communicate a shared mission, drive sustained trust with patients and partners, and position the organization for long-term growth. The name needed to feel inclusive and forward-thinking, while standing apart in a sea of generic “tele” brands.

The solution

A brand rooted in trust and ready to lead.

Through collaborative workshops and stakeholder alignment, we developed a brand strategy that emphasized access, connection, and longevity. The name Array captured the essence of the organization’s broad spectrum of services and its flexible, human-centered approach to care.

Visually and verbally, the identity was crafted to feel confident, warm, and modern; a strategic approach to balance scale with approachability. The result was a brand that felt as expansive as the care it delivers.

The results

A unified identity with clear signal of leadership in telepsychiatry.

Array launched with clarity, purpose, and momentum. Brought to market during the height of the COVID-19 pandemic, the new brand not only unified two organizations under a single, powerful name but also reached the people who matter most—clinicians, patients, and partners—at a time when trusted virtual care had never been more essential.

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