Awakening a brand built to scale and lead
Omnipresence, a growing SaaS company in the healthcare space, had outgrown its original corporate brand. What began as a focused customer experience platform had evolved into something bigger: new offerings, new audiences, and new demands. But the brand hadn’t kept pace.
It was time to reintroduce the company—not just with a new name, but with a brand that could reflect its strength, empower its teams, and drive clarity across audiences.
The challenge
How do you transform a legacy name into a bold, unified identity engineered to grow with the business?
Omnipresence’s rapid expansion had created something greater than the sum of its parts: new solutions, new segments, and new opportunities. But externally, the brand still spoke to the company they used to be. To keep momentum and signal leadership, they needed a concise, confident brand identity that reflected their all-in-one CXM platform, their expanding value, and their vision for intelligent, insight-driven engagement.
The solution
A future-forward brand built to lead with strength and purpose.
To capture the company’s rapid evolution, we partnered with leadership to develop a brand that could reflect its global scale and growing influence. By blending “experience” with “evolution,” the new name, Exeevo, embodies their mission to advance customer experiences through intelligence, innovation, and integration.
Visually, the identity was designed to feel bold and connected. A dynamic, multi-shape icon and confident wordmark represent the power of an all-in-one platform that is seamlessly unified and always in motion. Every element reinforces Exeevo’s momentum, strength, and clarity of vision.
The results
An inspired new identity for a category-defining platform.
Exeevo launched with strength and clarity, replacing a fragmented brand with a single, scalable identity built for the future. The new brand unified internal teams, communicated the full value of the platform, and signaled to customers and partners that Exeevo wasn’t just growing but leading.
By aligning the brand with the company’s vision and velocity, AW helped transform a fast-growing business into a confident, connected brand ready to drive what’s next in healthcare customer experience.
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You have the vision. We have the expertise to make it real. From pharmaceuticals to technology and consumer goods, we’ve created some of the world’s most recognizable and iconic brands.
Let’s awaken your brand together.